A gravity defying shooting for Olympus

Lightweight, fast and focused. These are the main features of the new flagship camera from Olympus, which should be highlighted at the „photokina“ - the leading trade fair for photography, camera and video equipment.

How did we do it? Instead of a normal showcase we staged a live action shooting where the models and photographer both defied gravity, flying to the air with the camera, capturing every moment in perfection. The photos appeared live on a screen during the show, so that visitors could see what the new camera is truly capable of. Of course also the spectators could test the promises made by Olmypus by capturing the fast-pacing shows with free rental cameras at the booth.

Client: Olympus
Partner: Vitamin E
Task: Tradefair-Show
Concept, Choreography, Performance