Get the people moving!

With a broad online campaign called #rausundlos Germanys biggest health insurance company Techniker aims to get more people exercising and moving while at the same time promoting their new app TKfit. To give the campaign a face, they looked for athletes in classical and extraordinary sports disciplines to share their experiences, motivational thoughts and training advice. Basti from the Flyguys was chosen as parkour testimonial to create several clips, pictures and other content pieces together with the Techniker production team for the website of the campaign, Youtube and Instagram.

Client: Techniker Health Insurance
Partner: TVN Corporate Media
Task: Online-Campaign
Scouting, Performance